Smooch Beauty Company is a Mobile Makeup Studio based out of Modiin, Israel.  At Smooch, our philosophy is that makeup should be a true reflection of YOU.  We want every woman to leave her session looking and feeling like her best self.  That is why we pride ourselves on making makeup accessible.  We not only offer makeup applications, but through The Smooch Blog and our in-person tutorials, we give you the tools and the knowledge that you need to recreate the looks yourself.  We truly believe that confidence is a woman’s best makeup.  We want you to always feel confident that Smooch will help you look and feel your very best.



About Shira

Owner and Lead Makeup Artist

For as long as she can remember, Shira has had a passion for beauty. After studying under talented and well known professionals in the industry, Shira has spent the last 10 years mastering her craft while working for high-end makeup retailers and luxury cosmetics companies.  She takes pride in truly understanding what each and every client is asking of her and hopes to offer a customized and unique experience to every client that sits in her chair.

Contact Shira directly: